Description: The Mimi Paige Foundation, a local non-profit organization committed to animal compassion, came to us looking to update their identity as well as their 5+ year old website. The goal was to keep the style and feel of the site uplifting and whimsical. We also wanted to integrate a variety of media, incorporate social media and encourage donation.
The challenge of the logo was to illustrate the purpose of the foundation (since it is a namesake), while not being too "cute". We did this by illustrating man's best friend - a lab, who was the foundation's original mascot.