{"id":410,"date":"2018-06-21T19:55:39","date_gmt":"2018-06-21T19:55:39","guid":{"rendered":"http:\/\/sparkingdesign.com\/2018\/?page_id=410"},"modified":"2023-04-01T00:38:41","modified_gmt":"2023-04-01T00:38:41","slug":"web-design-dev","status":"publish","type":"page","link":"https:\/\/sparkingdesign.com\/web-design-dev\/","title":{"rendered":"Web Design + Dev"},"content":{"rendered":"\t\t
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Websites promote you 24\/7: No employee will do that.<\/p>

~ Paul Cookson
Web Consultant<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Ridding the world of ugly websites, one at a time.<\/h2>

Web design is actually about much more than making a site look pretty… but let’s face it, if it ain’t pretty, it ain’t workin’ for ya.<\/strong><\/p>

Most of the time your website is going to serve as your first impression to potential customers and clients. Imagine for a moment that your website was a brick and mortar store, and that your visitors arrived to see flickering lights, poorly stocked merchandise, ineffective directional information, and long lines at the checkout. They would leave frustrated, unlikely to make a purchase and never come back!<\/p>

You could have an amazing product, the best customer service, prestigious industry awards, etc, but if you skimped on a poorly designed site that is in-congruent with your brand, you let it get outdated, or it fails technically, you risk your site visitors never becoming buyers because you did not communicate the greatness you have to offer, provide a positive experience\u00a0 or establish trust in your brand.<\/p>

Well, I can just use one of those fancy website builders…<\/h3>

Sure, the big players in the website builder space have come a long way. They boast dozens of professionally designed templates that usually offer some kind of drag-and-drop function and selection of fonts and colors. But, here are some of the issues you might run into while using these services…<\/p>

Learning Curve<\/h4>

Although they are meant to be user-friendly, there will always be a learning curve. Do you have time to complete tutorials? Contact customer support if something goes wrong? Wouldn’t you rather spend your time doing what you do best – running your business!<\/p>

Limited Functionality<\/h4>

Some platforms try to provide everything for you… statistic tracking, email forms, etc. But usually, these things are pretty basic. Even if you believe that you only need a “simple” site or it’s just an “online brochure” – your website can still be one of your most powerful marketing tools.<\/strong><\/p>

Square Peg, Round Hole<\/h4>

Selecting a template you like the look of may make website creation seem easy – you plug your content into the sections provided for you. But if you look at it another way, you’re actually limiting what your site might do for you and your visitors.<\/p>

You Don’t Know What You Don’t Know<\/h4>

You may not have to know or write code to use any of these platforms, but there will always be technical things you need to be aware of. Search engine optimization? Not done for you. Image optimization? Not done for you. Creation\/addition of Google Analytics tracking code? Not done for you. Writing effective copy? Not done for you. Creation of assets or photography? Not done for you.<\/p>

And what about the soft skills? Have you ever studied the psychology of web marketing? Thought about content strategy? Analyzed the effectiveness of your site based on visitor data?<\/p>

Why hire a designer?<\/h3>

Other than saving you time, a designer will be able to look at the big picture, creating a birds-eye-view strategy and plan everything down to the tiniest detail. Essentially, a good web designer is a strategist and consultant, who navigates the myriad of options available to give you the most effective solutions for your situation.<\/strong><\/p>

Every design decision made for a website is multi-layered. What you see on screen is the tip of the iceberg.<\/h4>

\"professional<\/p>

A professional designer will evaluate your site’s goals, create a plan to meet those goals and use years of experience and continual research of an ever-changing online landscape to make sure that your site it doing everything it can for your business.<\/h4>

Our Web Design Process<\/h3>

Discovery<\/h4>

It all starts with a get-to-know-you questionnaire, designed to lead our discussion and helps us uncover your story, your goals and personal preferences. It is the springboard to create something that uniquely represents you and will be an effective marketing tool.<\/p>

Research<\/h4>

Then we proceed with research into your target market and your industry or niche. How do we make you stand out in this crowd? How can we play to the psychology of your potential customers? How can we turn your leads into customers? What functionality is required to serve your visitors?<\/p>

Concept<\/h4>

The next phase is creating the visual direction. Whether we’ve worked on your brand or not, we’ll make sure that the site’s style is a cohesive part of your overall brand. Static mockups and wireframes are submitted for your review.<\/p>

Development & Testing<\/h4>

Once you’ve approved the overall look and style and ironed out all of the functionality, we build the site. Hello, code – you’re lookin’ good. We’ll test all the site’s functions before it’s made public to ensure a smooth launch.<\/p>

Learn more about working with us\u00a0\u2192<\/a><\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Recent Web Design Projects<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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