{"id":412,"date":"2018-06-21T19:55:57","date_gmt":"2018-06-21T19:55:57","guid":{"rendered":"http:\/\/sparkingdesign.com\/2018\/?page_id=412"},"modified":"2023-04-01T00:41:13","modified_gmt":"2023-04-01T00:41:13","slug":"print-graphic-design","status":"publish","type":"page","link":"https:\/\/sparkingdesign.com\/print-graphic-design\/","title":{"rendered":"Print & Graphic Design"},"content":{"rendered":"\t\t
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\u201cDesign is so simple. That\u2019s why it\u2019s so complicated.\u201d<\/p>

~ Paul Rand
(Famed Graphic Designer & Prof. Emeritus at Yale)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Graphic design is the face of your business.<\/h2>

The usefulness of graphic design extends beyond your logo and your website – it’s essence is visual communication<\/em>. It is the bridge between your audience and your marketing message.<\/strong><\/p>

Whenever we talk about brand strategy, strong graphic design is at the core. Good graphic design legitimizes your product and service offerings as both professional and desirable in the eyes of your customers. How would you feel if you were talking to someone about a high ticket service offering and they handed you a flimsy card made from a template at a cheap online printer? Or storefront window signage printed from the back office printer and taped to the glass? You would (at least subconsciously) feel that the presentation and offering was not in alignment with one another – leading to a mistrust or uneasiness about the business itself.<\/p>

There are more practical aspects to good design as well. Since the goal of design is communication, legibility is a must! Font choice\/size, color contrast\/harmony, and visual hierarchy are all critical factors that a designer will think about. Ever been handed a business card or drive by signage you can’t read? Yeah, this stuff is important.<\/p>

The first time a visitor interacts with your brand in any capacity will set the tone for the rest of your business relationship.<\/strong> Stand-out supplementary marketing materials such as business cards, advertisements both printed and digital, catalogs, social media assets, signage, etc., are imperative for your business’s growth. An average person sees thousands of marketing messages a day – don’t let yours get lost in the shuffle!<\/p>

Why hire a designer?<\/h3>

Just about anyone with a computer can create graphics, but without research and strategy – and a well defined brand spec (you do have one of those, don’t you?) – your business’s outward appearance can quickly become a hodge-podge. Perhaps you bought a stock logo, then used a business card template available from an online printer, then you let the art department of the publication you purchased ad space from design its layout, etc, etc. This lack of cohesion will water down your ability to create trust and recognition and simply result in poor communication to your target market. And the goal of any visual design is clear communication<\/em>. Clear communication leads to the sale.<\/p>

Graphic design far to often is treated by businesses as something of a luxury when budgeting or planning for new projects. When it comes to small businesses, taking a \u2018we can do it ourselves\u2019 approach is understandable and often necessary. The trouble is that creative tasks are highly skilled activities and demand to be treated seriously.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u201cIf you think good design is expensive, you should look at the cost of bad design.\u201d<\/p>

~ Ralf Speth
CEO Jaguar Land Rover<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Fire Up Your Print Game<\/h3>

The awesome thing about working with a designer on print collateral in particular is that your options become wide open. Our knowledge of paper choices and finishes, inks, foils, die-cuts, embossing (oh, my!) will make you stand out! Don’t settle for the standard finishes available at budget online printers… a good designer will know how to get you bang for your buck.<\/p>

Everyone should know the feeling of handing out their business card and the recipient saying “Whoah!”<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Recent Print Projects<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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